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MUSIC SUCCESS IN NINE WEEKS – “How to be the next American Idol.”

December 8, 2009

Music Success in Nine Weeks 

  

Paperback: 152 pages

Publisher: Ariel Publicity; First edition

Price: $34.99

ISBN-10: 0981633102

ISBN-13: 978-0981633107

Dimensions: 8.3 x 5.5 x 0.4 inches

     This is an expensive, little manual that may be worth its weight in gold many times over for the right person. But that last provision is a critical one. I have had years in sales, marketing and public relations and can tell you that everything you need to launch a successful venture (whether that’s in music or something else) is not only here but in a clear, concise, viable form that would be easy to implement—from the elevator pitch to optimizing your web site to grad-school in the use of social media…. 

  There is great networking advice and how-to’s on formatting a press release and/or choosing a publicist.

Paperback: 152 pages

Publisher: Ariel Publicity; First edition

Price: $34.99

ISBN-10: 0981633102

ISBN-13: 978-0981633107

Dimensions: 8.3 x 5.5 x 0.4 inches

     This is an expensive, little manual that may be worth its weight in gold many times over for the right person. But that last provision is a critical one. I have had years in sales, marketing and public relations and can tell you that everything you need to launch a successful venture (whether that’s in music or something else) is not only here but in a clear, concise, viable form that would be easy to implement—from the elevator pitch to optimizing your web site to grad-school in the use of social media….

     This book’s list of resources sent me to its Internet, and I am grateful for the straight dope on how to use the technical tools now out there. Too often our myopic friends at Face Book, MySpace, Twitter and YouTube assume we already know what we need to know. If time is money Music Success can save you a bundle. And the wisdom is solid: (from the section on networking) “The biggest goal of networking is: be Memorable. How do you do that? Simple: The more that they talk, the more memorable you are.”

     But here’s the catch. Most people I’ve dealt with believe their product or service will, given the right opportunity, sell itself. Nothing sells itself. But having that correct orientation doesn’t come easily. That’s what I mean by the “right person.” We are ego driven and blind to what works for others, so caught up in personality we don’t realize (or appreciate) what it takes to cut through the clutter. Ariel Hyatt is right in starting with a chapter on “Getting Mentally Prepared,” but I just bet many impatient readers will skip over what it says. My advice, read that chapter in the bookstore and if you do what it says, go back and buy the book—you’ve passed the test. If you don’t, well as they say in show-biz, “Don’t give up your day job.”

     What I would have added are concrete examples of how a musician or group actually do their pitch, have an ideal web site and/or use social media to build a fan base. I understand what the author is asking us to do but it would be much more compelling if I could experience it through what someone else has already done successfully. But I love the fill in the blanks tasks: “Ideas for getting your funnel filled, “What is the most interesting thing about you/your band as a story?” or “Start with blogs that you like and then list and check out 50 other blogs they link to.”

     Now if only I could sing or play an instrument.

 Order directly from amazon. Click on the title below:

                    Music Success in Nine Weeks

 

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