BUILT TO SELL – “This book may be the best investment a business owner will ever make.”May 23, 2010
Built to Sell
by John Warrillow
160 pages, $25.95
This is a book every entrepreneur must read, whether or not they are going to sell their business. Years ago I read a book stating that there are people good at starting an enterprise, those who can make it profitable, others who excel at sustaining it and finally, a unique few individuals who can figure out how to profitably get out from under it. A business needs all four. This book… dramatizes how one person can accomplish each of these steps. As someone who ran a small ad agency for ten years like the one used as an example, I didn’t see the slightest misstep in this examination of the ups and downs of owning a business. We all need a light at the end of the tunnel.
According to the author the secret to business success seems to be to move from a service provider to providing a unique product (or product-like service). Two problems: 1) There are businesses that don’t follow this model that are successful, 2) Things change and the context in which these products are offered is variable.
Oh, how I wish I could have had this book back then! These are the elements a business owner needs to come to terms with (and some of the reasons why he or she has a hard time doing that). $25 is expensive for a little book, but it is the best business investment you will ever make.
Buy It: X Library: Skip It:
Order from amazon, $16.95. Click here: Built to Sell: Turn Your Business Into One You Can Sell